work summary
art direciton
gorjana web pages
gorjana product photography
brand book design
gorjana website responsive view
brand book design
gorjana campaign images
gorjana responsive website
mini brand books
About This Project
For gorjana the challenge was to redesign brand collateral including a large ecommerce brand website to reflect a new status of the brand as sophisticated, timeless, elegant and accessible. The demographic for their desired price range had shifted and we were targeting a specific female clientelle. Everything was reconsidered from product books to the micro interactions on the website. My role was to art direct all photography including studio, campaign and product shots, incorporate these images and custom graphics into all catalogs, brand books, and website campaigns.